Having a website is not just about “being online.” A professional website must work as a business tool. funcionar como uma ferramenta de negócio.
The first key factor is clarity. Visitors should understand within seconds who the company is, what it offers and how to get in touch. Clear messaging, strong visual hierarchy and well-placed calls to action make all the difference.
Another essential factor is credibility. An organized design, high-quality images, visible contact information and pages like “About” and “Services” help build user trust.
Finally, the website needs to be fast and responsive. Most traffic comes from mobile devices, and slow websites drive potential customers away.
A good website doesn’t need to be complex — it needs to be strategic.
